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Lightning Fast
Broadband Products
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Planning,
Budgeting, and Evaluation
Marvin Tanner, Vice President
Silicon Networks USA
July 15, 2006
‘Planning,
budgeting, and evaluation’ is an outdated management tool with marginal
success in the 1980’s.
The
keystone of managerial control has been planning, budgeting, and
evaluation. President Jimmy Carter introduced Zero Based Budgeting
as a tool to control governmental spending, which was met with limited
success.
Albert
C. Hyde in several articles has recommended Zero Based Budgeting
from projects originating at Shell Oil in Houston. Programs designed
for governmental auditing and control when transplanted from the
public sector to the private sector have been met with limited success.
TRW
Automotive experimented with a number of metrics in controlling
the enterprise. According to Christopher Koch, “Calculating IT
spending as a percentage of overall revenue is easy, popular… and
misleading.”
The
VP and CIO of TRW Automotive, Joe Drouin, claimed the firm was
budgeting less for IT than the industry average, in the range of
1.5 to 2 percent.
However,
specific budget units were spending many times over the national
average with legacy systems and enormous overhead due to aging infrastructure.
The firms concept that “inexpensive IT was good IT.”
IT
has no GAAP to set principals and there is little correlation between
revenue and IT costs. There is a perception that IT is an expense,
and not an asset. Without IT, there is no productivity across
the rest of the organization.
A
more solid methodology would be Albert Hyde’s zero based budgeting,
not based on a percentage of revenue. The IT budget is defended
on a needs basis, not on a percentage increase basis.
Perhaps
Gartners’ Gomoski has the right idea with per user costs for IT
amortized over the enterprise to lower costs.
One
goal of financial officers is an across the board matrix to be used
by all departments. The budget process is a unified attempt to
standardize measurements of control.
One
problem in budgeting and control, like accounting, is the definition
of service and the classification of service. In the IT field,
there is computer technologies expense and then there is Telecom
expense. Computer technologies includes hardware, software, and
support services in relation to the enterprise. Telecom is infrastructure,
communications, and unified messaging transport.
Does
a PDA get charged off to computer technologies or Telecom? Without
GAAP type guidelines, the audit process is problematic, and budgeting
is not clearly defined.
The
planning element requires forecasting for revenue and expenses.
As a former programmer on Wall Street, this author is dismayed at
the reliance on forecasting; yet the sophistication and tools have
not evolved to provide adequate forecasting methodologies.
Expansion
of the matrix from a percentage of sales to IT spending per employee,
per employee served by IT, or by employee productivity changes the
matrix.
The
misuse of budgeting is often to protect the status quo of the existing
budget. As an extension to Zero Based Budgeting by Albert Hyde,
Zero based budgeting focuses on needs based analysis.
Training
in “Planning, Budgeting, and Evaluation” is a good foundation for
budgeting and audit control. In business planning, the goal is
to provide a communication document or plan, to provide discussion
elements for the board of directors.
In
a survey by the Aberdeen Group, poorly performing IT groups continued
to use percentage of revenue, while the top performing IT groups
developed alternative budget methodologies.
Forrester’s
Orolv states that “IT executives are not good at describing IT work
in terms of business terms.”
“. . .They describe it in terms of technologies they are supporting.”
As a budgetary control mechanism, IT needs to be correlated to revenue
growth, not expenses.
The
final analysis of budgetary control, values need to be assigned
to IT output in terms of revenue growth, not expenses. IT is a
major corporate asset, not an expense. Although the Planning, Budgeting,
and Evaluation process is flawed, like forecasting, it is a key
foundation of managerial control.
References:
http://www.aberdeen.com/
http://www.cio.com/archive/040106/metrics.html
http://www.gartner.com/
http://www.trw.com/whoweare/main/0,1003,1_12_1922%5E3%5E1922%5E1922,00.html
Jay M. Shafritz, Albert C. Hyde, Sandra J. Parkes, Classics of
Public Administration, Wadsworth Publisher, 2004.
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